Singani 63 is a 500-year-old Bolivian spirit being brought to the states by Film Director Steven Soderbergh.

“My Casting director on Che gave me a bottle to celebrate the start of filming. I said “well, let’s open it up!”…and then spent the next 6 months drinking it.” - Steven Soderbergh

We worked on building their first market campaign to get recognition for the brand. The concept is based on exactly what you are thinking when you read or hear about Singani 63 and that is “What the F**K is Singani 63?”

This campaign launched in October 2022 in San Diego California.
Between October 2022 - November 2022 the campaign’s digital and out-of-home executions received 2.18M impressions!